Being prepared and having the right relationships is critical to success. Brands need to be agile, smart and often divirsified. You will be surprised at what we can accomplish in a one or two hour strategy session from collateral to general problem solving in the areas of brand messaging, retail go to market strategy and all of the issues of product devleopment and the infrastructure and team required to bring a product to market. You get the best of both worlds working with Terry. He is a co-founder of the Good Fat Company and has played a major role from conception to a developing brand as the CMO and as a retail broker with products in the health and wellness industry, and across other sectors.