Scientific data consistently reveals the health benefits of a lower carb, healthy fat lifestyle. Healthy fats feed your brain, nervous system, hormones, joints, eyes, and muscles. They satisfy appetite and provide long-term energy, while keeping your blood sugar under control. Research also shows healthy fats lower your cholesterol and even help reduce your cravings for sugar. All of the healthy fat lifestyle products Good People Goods selects for our store, are the cleanest in the market and are formulated for an active lifestyle with maximum performance and enjoyment of life.